From zero conversions to 4.3 ROAS in 60 days
How a UK jewelry brand turned paid ads around after six months of nothing.
A direct-to-consumer jewelry brand selling in the UK, competing in a crowded, visually-driven market where ad costs are high and buyer trust is everything.
Before working with us, the brand ran Google and Meta ads for six months and saw zero conversions. Money was going out, nothing was coming back. The problem wasn't just the ads — no one had looked at the full journey from click to purchase.
We took over full-funnel performance across Google Ads and Meta, structuring campaigns across awareness, purchase, and retargeting rather than relying on a single campaign type.
Critically, we don't look at ads in isolation. We audited every touchpoint between click and purchase — landing pages, product pages, checkout flow — and made recommendations to reduce drop-off at each stage. Fixing the funnel made the ad spend work.
What changed.
4.3×
Meta ROAS within 2 months
from a standing start of zero
0 → live
A structured full-funnel system
across both platforms, not disconnected campaigns
6 mo
Of zero conversions, reversed
the funnel was the unlock, not the budget