The Lemon Theory
✺ What we do

Not six services. One system.

Most agencies sell you channels. We build one growth strategy with six parts — each one aware of the others, all of them pointing at the same result.

Six marketing channels feeding one system — a single dashboard reading channel performance, growth levers and revenue impact
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Digital Strategy & Growth

This is where everything starts. Before a campaign goes live or a piece of content goes out, we need to understand the market — who you're competing with, who you're selling to, and what the real opportunity looks like versus what it looks like on paper.

Strategy isn't a document we hand over and disappear. It's the lens we use to make every other decision. When results surprise us — in either direction — this is what we come back to.

Market ResearchCompetitive AuditChannel PlanningAudience MappingGrowth Roadmap
Digital strategy — market research, competitive analysis and a growth roadmap feeding one plan

Performance Marketing

Google, Meta, LinkedIn — campaigns built around what your business actually needs, tracked to metrics that tell you something real, and run by people who've managed enough spend to know the difference between a blip and a broken strategy.

We cut what isn't working before you notice it's not. We scale what is before the window closes. Clear numbers, clear decisions, clear accountability.

Google AdsMeta AdsLinkedIn AdsShopping CampaignsRetargeting
Live ad campaigns dashboard showing spend and ROAS across Google, Meta and LinkedIn

Content & Organic — SEO / AEO / GEO

Search isn't what it was two years ago. Traditional SEO still matters. But AI answer engines are changing how people find information, and geographic and intent-based discovery is playing a bigger role than most content strategies account for.

We build content that works across all three — clear, useful, and built to pull the right people toward you without paying for every visit.

SEOAEOGEOCase StudiesSocial ContentNewsletter StrategyContent Audits
Organic visibility across traditional SEO, AI answer engines and local discovery

Conversion Optimisation

Getting traffic to your site is one problem. Getting that traffic to do something is another. We look at the full journey — from the first click to the final decision — and find where people are dropping off and why.

A 2× improvement in conversion rate cuts your effective cost of acquisition in half, across every channel, all at once. It's the most leveraged work in marketing. Most businesses haven't done it properly yet.

A/B TestingLanding PagesUX AuditCRO StrategyHeatmap Analysis
Funnel audit highlighting drop-off leaks from visitor to purchase

Email & WhatsApp Marketing

Email and WhatsApp are channels you own — and owned channels outperform rented ones over time, especially when ad costs rise. We build automated sequences and WhatsApp Business flows that keep your audience engaged and moving through the funnel, without you having to write everything manually.

Built once. Improved over time. Compounding every month.

Email FlowsWhatsApp BusinessCRM SetupSegmentationLifecycle Marketing
Automated email sequence and WhatsApp lifecycle conversation

Analytics & Reporting

You should always know what your marketing is doing and why. That means tracking set up correctly from the start — not reverse-engineered six months in when the data stops making sense. It means dashboards built for someone making business decisions, not someone building a portfolio. And it means reports written in plain English, by the person who actually ran the strategy.

The number that mattered most this week, highlighted and explained. Every time.

GA4 SetupCustom DashboardsAttribution ModellingWeekly ReportsEvent Tracking
Weekly analytics readout with the one key number, headline metrics and trend
✺ Not sure where to start?

That's what the first call is for.

We'll tell you where the biggest opportunity is — even if it means pointing you somewhere else.

The first call is free. We reply within one business day.