Launching a brand-new product from zero
First-month traction for a Singapore D2C brand with no audience, no data, no social proof.
A newly launched company entering the global market with one product and no brand recognition, customer data, or social proof.
New brands face the hardest version of paid advertising: no pixel data, no lookalike audiences, no reviews, and no awareness. Most new single-product brands burn significant budget in month one with little to show for it.
We built a campaign mix balancing awareness and purchase campaigns — generating demand and capturing it simultaneously, since neither works alone for a new brand.
From day one we ran continuous testing across ad angles, creatives, and formats to find what resonates with a cold, worldwide audience. Every dollar spent in month one doubled as paid data collection to sharpen targeting and creative for the months ahead.
What changed.
0.98×
ROAS in the first 30 days
near breakeven, from zero brand history
Validated
Winning ad angles & creative formats
tested live, ready to scale into
Month 2+
A foundation of pixel & audience data
to drive profitability onward